How to Use Online Radio to Promote Your Brand

[GavinChase]

Online radio can be a great way to increase your brand's reach and generate more traffic. It's easy to set up and inexpensive, plus it's not limited to one geographic area or relying on syndication partners to pick up your show.
You'll need a computer with a reliable internet connection, a microphone and some digital recording software, like Audacity. If you're planning on broadcasting talking sessions or doing music in between tracks, you will also need a pair of headphones and speakers.
Creating a unique sound for your radio españa station is crucial to building a reputation that will help you attract listeners. It's called sonic branding, and it encompasses everything from audio effects such as voice overs, music beds, sweepers, intros and outros to jingles.
As a broadcaster, you'll be glad to know that advertisements on online radio are much less intrusive than those on traditional AM/FM stations. In fact, studies have found that ad recall on Internet radio is twice as high as it is on AM/FM radio.

Ads on online radio can include text, photos and links, and can even be interactive. The interactivity of online radio can allow listeners to participate in a contest or interact with other content such as weather forecasts or news.

It's also a great way to promote upcoming artists or subcultures. For example, Dublab is a Los Angeles-based online radio station that supports emerging unique artists and blurs the lines between micro-genres.

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